Professionals
Find out about job opportunities and connect with CPG colleagues & contacts.
Join Today... It's free!
Already a member?
Employers
Find CPG talent in one easy place. Post jobs, create a company profile and more.
Already a member?
LOGIN / REGISTER
Join Today... It's free!
Already a member?

Follow Us on LinkedIn Follow Us on Twitter Become a Fan on Facebook
Please Login to Continue:
News Options

Latest News

Category Subscriptions

Story Subscriptions

Categories

Advertising / Promotions / PR (2103)

Brand / Product Marketing (792)

Career Development (1755)

Category Management (8)

Company News (1940)

Financial / Trade Spend (21)

Food / Product Development (1608)

Foodservice (41)

HR / Recruiting (3667)

Industry Events (387)

Market Research (1195)

Retail (4293)

Sales / Customer Development (156)

Senior Leadership (1521)

Shopper / Trade Marketing (116)

Supply Chain / Logistics (200)

Battle of the soda brands: PepsiCo sidelines Coca-Cola with NBA deal | The Globe and Mail

Post Response | Subscribe to Story



Displaying Stories 1 - 1 of 1.
first | previous | 1 | next | last

CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
SUSAN KRASHINSKY - MARKETING REPORTER

The age-old battle of the soda brands is being waged on the field of sports – and PepsiCo Inc. is on the offensive.

On Monday, the company announced a multiyear deal to become the official marketing partner of the National Basketball Association. That marks an end to the league’s 28-year relationship with rival Coca-Cola Co., as of the end of this season.

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/battle-of-the-soda-brands-pepsi-sidelines-coca-cola-with-nba-deal/article23908859/
 

Post Response